Something Happened   ::   Хеллер Джозеф

Unmarried men are not wanted in the Sales Department, not even widowers, for the company has learned from experience that it is difficult and dangerous for unmarried salesmen to mix socially with prominent executives and their wives or participate with them in responsible civic affairs. (Too many of the wives of these prominent and very successful men are no more satisfied with their marital situation than are their husbands.) If a salesman's wife dies and he is not ready to remarry, he is usually moved into an administrative position after several months of mourning. Bachelors are never hired for the sales force, and salesmen who get divorced, or whose wives die, know they had better remarry or begin looking ahead toward a different job.

(Red Parker has been a widower too long and is getting into trouble for that and for his excessive drinking. He is having too good a time.)

Strangely enough, the salesmen, who are aggressive, egotistical, and individualistic by nature, react very well to the constant pressure and rigid supervision to which they are subjected. They are stimulated and motivated by discipline and direction. They thrive on explicit guidance toward clear objectives. (This may be one reason golf appeals to them.) For the most part, they are cheerful, confident, and gregarious when they are not irritable, anxious, and depressed. There must be something in the makeup of a man that enables him not only to be a salesman, but to want to be one. Ours actually enjoy selling, although there seem to be many among them who suffer from colitis, hernia, hemorrhoids, and chronic diarrhea (I have one hemorrhoid, and that one comes and goes as it pleases and is no bother to me at all, now that I've been to a doctor and made sure it isn't cancer), not to mention the frequent breakdowns from tension and overwork that occur in the Sales Department as well as in other departments, and the occasional suicide that pops up among the salesmen about once every two years.

The salesmen are proud of their position and of the status and importance they enjoy within the company, for the function of my department, and of most other departments, is to help the salesmen sell. The company exists to sell. That's the reason we were hired, and the reason we are paid.

The people in the company who are least afraid are the few in our small Market Research Department, who believe in nothing and are concerned with collecting, organizing, interpreting, and reorganizing statistical information about the public, the market, the country, and the world. For one thing, their salaries are small, and they know they will not have much trouble finding jobs paying just as little in other companies if they lose their jobs here. Their budget, too, is small, for they are no longer permitted to undertake large projects.

Most of the information we use now is obtained free from trade associations, the U.S. Census Bureau, the Department of Commerce, the U.S. Chamber of Commerce, the National Association of Manufacturers, and the Pentagon, and there is no way of knowing anymore whether the information on which we base our own information for distribution is true or false. But that doesn't seem to matter; all that does matter is that the information come from a reputable source. People in the Market Research Department are never held to blame for conditions they discover outside the company that place us at a competitive disadvantage. What is, is — and they are not expected to change reality, but merely to find it if they can and suggest ingenious ways of disguising it. To a great extent, that is the nature of my own work, and all of us under Green work closely with the Sales Department and the Public Relations Department in converting whole truths into half truths and half truths into whole ones.

I am very good with these techniques of deception, although I am not always able anymore to deceive myself (if I were, I would not know that, would I? Ha, ha). In fact, I am continually astonished by people in the company who do fall victim to their own (our own) propaganda. There are so many now who actually believe that what we do is really important. This happens not only to salesmen, who repeat their various sales pitches aloud so often they acquire the logic and authority of a mumbo-jumbo creed, but to the shrewd, capable executives in top management, who have access to all data ought to know better. It happens to people on my own level and lower. It happens to just about everybody in the company who graduated from a good business school with honors: these are uniformly the most competent and conscientious people in the company, and also the most gullible and naпve. Every time we launch a new advertising campaign, for example, people inside the company are the first ones to be taken in by it. Every time we introduce a new product, or an old product with a different cover, color, and name that we present as new, people inside the company are the first to rush to buy it — even when it's no good.

When salesmen and company spokesmen begin believing their own arguments, the result is not always bad, for they develop an outlook of loyalty, zeal, and conviction that is often remarkably persuasive in itself. It produces that kind of dedication and fanaticism that makes good citizens and good employees. When it happens to a person in my own department, however, the result can be disastrous, for he begins relying too heavily on what he now thinks is the truth and loses his talent for devising good lies. He is no longer convincing. It's exactly what happened to Holloway, the man in my own department who broke down (and is probably going to break down again soon).

"But it's true, don't you see?" he would argue softly to the salesmen, the secretaries, and even to me, with a knowing and indulgent smile, as though what he was saying ought to have been as obvious to everyone as it was to him. "We are the best." (The point he missed is that it didn't matter whether it was true or not; what mattered was what people thought was true.)

He is beginning to smile and argue that way again and to spend more time talking to us than we want to spend listening to him. My own wish when he is buttonholing me or bending the ear of someone else in my department is that he would hurry up and have his nervous breakdown already, if he is going to have one anyway, and get it — and himself — out of the way. He is the only one who talks to Martha, our typist who is going crazy, and she is the only one who listens to him without restlessness and irritation. She listens to him with great intensity because she is paying no attention to him at all.

Everyone grew impatient with him.